Carson Shaffer is a highly experienced Technology Communicator, renowned for his ability to teach technical people how to convey complex information to those without a specialized background. With over 20 years of experience, he has worked with Owners, C-Level executives, Sales Engineers, Technicians and other customer-facing personnel. His unique approach of improving sales, customer and employee retention, boosting likability, and fostering deeper connections between clients and their customers, sets him apart from competition. Carson studied Electrical Engineering at the University of Central Florida and earned several certifications including Certified Network Engineer, MCSE and more. He is also a former Combat Veteran Program Director at The CATalyst and a former President of TerraCloud, Inc. Today, he is a Speaker and Trainer at Translating Tech where he helps clients optimize their communication strategies.