Lucy Setian is a seasoned professional with over 14 years of experience working in the technology, marketing, and innovation fields. She holds a Computer Engineer degree from the Technical University of Sofia and the Technical University of Karlsruhe, as well as an MSc magna cum laude degree in Communication Sciences from Vrije Universiteit Brussel, and an Executive MBA with high honors from Solvay Business School in Brussels. Fluent in six languages, including German, English, Armenian, Bulgarian, French, and Dutch, Lucy is a talented creative problem solver with a holistic mindset when approaching challenges.

Lucy's professional experience includes working as an Independent Innovation Expert for the European Commission, Information & Online Services Strategy Manager at WAZ Media Group, and Lead of Technology Practice at Global IT Technology Strategy in UCB. She has also worked as Director of Digital Transformation at Novartis Foundation overseeing digital products and services business strategy, continuous improvement, and operational excellence. Additionally, Lucy has experience in marketing strategy, sales, and business development working as Online Sales & Marketing Manager at Global Strategy for Sarah Pacini, and Business Development Manager at tcs digital world. She has also served as Marketing & Digital Strategy Consultant at Setian Consulting.