Itay Shmool is an accomplished businessman who serves as the VP and Chairman of "Payments by WIX" and Head of Premium Services Company at Wix.com. His extensive background in computer science and AI from Ben Gurion University is the foundation for his success in leading product strategy, R&D, analyst, and marketing teams. Shmool is responsible for overseeing WIX's billing and subscription services for its premium users. He has also spearheaded the establishment of "Payments by WIX," an online payment processing platform, which is a one-stop-shop for WIX merchants to manage their financial aspects of the business.

Prior to joining Wix, Shmool held several leadership roles at Comverse and Gaya Software. Comverse in particular saw him rise through various positions, including R&D Development Team Leader, R&D Group Manager Fun Dial Division, and R&D Group Manager Mobile Internet Hub. Shmool started his career as a Software Engineer at Monosphere and Comverse, where he worked with C++, preparing him to work in WIX's R&D in CI, QA, and Automation.

Itay Shmool's experience in managing product development and delivering value to stakeholders is unmatched. His technical background in computer science, combined with his leadership skills and vision, makes him stand out in the industry.