LaKay Cornell (she - her)St Augustine, Florida, United States
Bio
LaKay Cornell is a queer, unapologetically feminist single mom and avid storyteller. She expands in the words written by others and writes words that are changing the narrative. A wandering soul, she lives in the harmony created by dichotomy and practices self-care by controlling the music. 

A lawyer who never practiced, she shines in the afterglow of ideas created by long nights on porches and strives to reject expectations and limits. A born feather-ruffler, she highlights contradictions and longs to leave a legacy that will remind culture-shifters to come that she was here.

Her features on intersectional social impact brands and everyday Feminist icons, as well as a number of opinion pieces that read more like spoken word poetry have been published on Conscious Company Media (now SOCAP Global), Needle Movers, The Perpetual You Magazine, Sustain the Magazine, and The Innovation: A Place for a Variety of Stories.

She is writing a memoir connecting the father she thought she had with the one she lost, (tentatively) called, "Rose Colored Glasses." It'll make you feel all the things - all at once.
Social
Experience
Writing, Messaging, & Storytelling - Brand Strategy & Reputation - Event & Space Design
lakaycornell.com
May 2015 - Current
Together we can take you from Conscious Company to ICONIC Brand and from Conscious Leader to ICON.There is a story that fuels your brand, and it might not be the one you think it is. Going beyond the standard "this is my why" and "find your purpose" exercises, my work in messaging gets to the deep, often untold, story behind the story - a combination of your words & beliefs, data on the problem you are solving, and anecdotal evidence that will connect your work to your people. It also defines your voice and your intended impact, without ever using those words.Once we are clear on the story that fuels you, I can create or oversee the creation of a multitude of things to activate and elevate your brand, including:• Brand/Project/Program Ideation, Content Strategy, Digital Presence, & Campaign/Media Strategy• Podcast Strategy, Collateral, & Guest Roster• Event Program & Space Design, Strategy, and Partnerships• Digital Magazines, Opt-ins, Newsletter Templates, & other collateral• Thought leadership and strategies for visibility• Multiple & Ongoing partnership opportunitiesI do this work for social impact entrepreneurs, founders, and leaders who are operating at the intersections of gender justice, racial justice, environmental justice, and economic justice. Industries I've worked with include: conscious tech, green beauty, design & typography, financial services, holistic wellness, sustainable and full-circle fashion, feminist & wellness media, sustainable products, social enterprise, small batch food & drink, online marketplaces, boutique retail, music & art venues, academia, consulting, digital marketing, and more.
Founder - Brand Strategist - Chief Storyteller
Needle Movers (www.needle-movers.com)
Nov 2019 - Nov 2020
- Ideated, designed, launched, and orchestrated one-year collaborative project to highlight the work of womxn working for equality now and historically.• Published weekly long-form profiles and illustrations of the womxn we featured on blog and Instagram, as well as email newsletter.• Wrote half of the features, initiated successful partnerships for promotion, and launched numerous iterations for brand elevation.
Marketing Director
K.Dawson Company, LLC
Sep 2016 - Jan 2017
Created strategy for taking Kim from solely in-person consulting to building an online market.• Created strategy for online course and thought leadership positioning.• Oversaw work of subcontractors for graphic design, branding, and social media marketing.Managed entire podcast workflow, including:• Researching potential guests, reaching out, and securing interviews• Conducting pre-interviews• Coordinating getting photos and show note resources from guestsManaged entire workflow of in-person all-day conference, including:• Securing venue, caterers, and media presentation• Managing all vendors and negotiating contract for catering• Decor, theme, and energy of space• Set up and tear down
Co-Founder - Managing Editor - Brand Strategist
The Perpetual You (www.theperpetualyou.com)
May 2015 - Jul 2017
- Ideated, designed, launched, and managed digital lifestyle magazine. • Oversaw partnerships, volunteers, distribution, and content curation.• Orchestrated all PR, speaking engagements, and promotions.• In February 2016, I transitioned to a consulting role providing marketing strategy and partnership opportunities, as well as contributing articles.
Freelance Consultant / Event Management / Speaker
Champagne Hippies
Mar 2013 - Mar 2020
Small & Hyper Local Business General Consulting including, but not limited to:• marketing and social media• partnership exploration• pricing• finances• payroll• human resources• non-competes, employment contracts, and vendor contractsNonprofit, networking, and small business event management including, but not limited to:• event strategy and execution• lining up speakers, special guests, and workshop leaders• coordination of food, drinks, and activities• selling vendor tables & booths• decor, theme, and energy• introducing speakers and/or leading events
Development & Marketing Consultant - Strategic Consultant
Her Future Coalition
Jan 2011 - Feb 2017
- Collaborate with the founder on design strategy, storytelling opportunities, partnership and promotions collaborations, board communications, and events.• Spearheaded transition from LLC as wholly owned subsidiary of 501(c)(3) to social enterprise that is partially owned by clients who work in jewelry centers in India.
Education
University of Missouri-Kansas City School of Law
Master, Law , Tax Law
Boston College Law School
Juris Doctor
University of Massachusetts Boston
graduate certificate, Women in Politics and Public Policy
Simmons University
Bachelors’ Degree, Sociology, Women’s Studies, & Society and Health
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