Nii Mantse Addy

CMO @ Philo: TV for everyone.
Summary
Nii Mantse Addy is a strategic business leader with a strong background in media and tech industries, excelling in growth strategies, brand development, and product strategy.
His expertise spans across various areas including brand and creative strategy, performance marketing focusing on ROI and marketing mix modeling, P&L ownership, direct-to-consumer (D2C) initiatives, and lifecycle marketing covering aspects like LTV and churn.
He also has a solid foundation in public relations and communications, business development, user experience (UX), and the intricacies of TVOD/SVOD/AVOD/FAST/TV/streaming platforms.
Nii Mantse Addy is often described as a CMO with a CEO mindset, showcasing a blend of strategic marketing prowess and a holistic business approach.
His educational journey includes a CMO to CEO Fellowship at The Marketing Academy, MBA Exchange in Business from HEC Paris, an MBA in Marketing and Analytics from NYU Stern School of Business, and a BA in Economics from Swarthmore College.
Throughout his career, Nii Mantse Addy has held key roles in reputable organizations such as serving on the Board of Advisors at Reality Defender, being the Chief Marketing Officer at Philo, undertaking the role of Global Co-Head of Marketing: Watchable at Comcast focusing on strategic development, working as a Management Consultant specializing in Marketing and Digital Strategy at Deloitte Consulting, and contributing as a Digital Media Analyst at NBCUniversal under NBC News.
His diverse experiences also include being a Senior Managing Consultant and Consultant at The PFM Group.
Nii Mantse Addy's solid track record and diverse skill set make him a sought-after professional in the media and tech industry, with a deep understanding of the evolving landscape and a strategic vision for growth and success.