Joel Deakin is an accomplished entrepreneur and business strategist with a wealth of experience across entrepreneurship, business development, and corporate strategy. After graduating with a Bachelor's degree in Commerce, specializing in Economics and Marketing from the University of Wollongong, he founded George & King, a multi-channel retail start-up that has since grown into a flourishing outlet. Joel also held various high-profile positions at Telstra, including Senior Business Strategy Manager, Senior Business Development Specialist, and Business Specialist. During his tenure, he led the negotiation of major media and digital streaming partnerships in Australia, achieving a $100M+ deal on behalf of the company. Additionally, he obtained cross-business consensus and CEO approval for the establishment of a new Telstra BU, Telstra Plus, which was a significant milestone for the organization. Joel's expertise in entrepreneurship, corporate strategy, and business development is widely recognized, making him a sought-after business consultant and mentor.