Peter Harrison is a multifaceted professional with a passion for understanding human behavior. With a degree in History and Politics from Aberystwyth University, he has utilized his analytical and creative skills throughout his career to approach behavior change from different perspectives. Peter has extensive experience designing research methodologies that are based on behavioral science insights for organizational change, work culture, and behaviour change interventions. His expertise lies in crafting interventions using psychological principles to influence a target audience. Peter has worked as a Director at BAMM, The Sound: Exploration Strategy Innovation, and at BrainJuicer. He is also the Founder, Researcher, and Tea Maker at Twine Insight. Peter's curiosity, attention to detail and critical thinking skills make him highly successful in his work.