Alexandra Vidaeff is a digital marketer with expertise in brand management, user and customer experience, and strategic content writing. She earned a Bachelor of Arts in Economics, Communication Studies, and Spanish from the University of Michigan. Alexandra is passionate about health and wellness, fashion, and fitness.

Before joining ANINE BING as a Customer Experience Manager, Alexandra previously worked as the Marketing Director at Bleusalt and Communications and Marketing Manager at GRACEDBYGRIT. She gained experience in internal process management, organizational development, customer retention, and storytelling.

During her time at RSM Scot, Alexandra interned in Audit, Accounting, and Tax Advising Rotation. She has demonstrated a keen interest in building mission-driven, women-led businesses that prioritize individual growth and community engagement.