Gianbattista Bifulco is a seasoned Senior UX/UI Designer with over seven years of international experience and a comprehensive understanding of Financial Services. With a strong portfolio of end-to-end multi-platform digital experiences, Bifulco prides himself on the seamless delivery of inclusive solutions that put users first. He has a history of working alongside designers, UX writers, and content strategists in multi-creative environments to develop a proposition that satisfies strategic touchpoints. Bifulco has a realistic approach to design to ensure innovative solutions that complement technical constraints.

Bifulco studied at Conservatorio Santa Cecilia and ELIS College, where he received his Diploma in Strumenti a percussione and Languages and Media Technologies, respectively. Before joining Emirates NBD as a Design Lead, Bifulco served as the Design Lead of Boubyan Bank's Design System and Senior UX/UI Designer at Digital Entity's Unicredit CEE Design Team in Wien. He also worked as a Junior UX/UI Designer at Digital Entity and User Experience Designer at NTT DATA Italia. He began his career in media & content production at Sky Italia.