Gabrielle Silverstone is an accomplished Associate Manager in performance with a strong technical and ad operations background. She has expertise in programmatic trading and strategy across various DSPs, including DV360, The Trade Desk, Amazon, Amobee, and Verizon media. Gabrielle has also excelled in technical webpage tracking for digital channels with Google Tag Manager and analysis on Analytics 360, previously known as Google Analytics. With experience in adserver platforms like DoubleClick Campaign Manager and Sizemek, Gabrielle has perfected campaign management, reporting and analysis, as well as technical troubleshooting. She has market research experience for CATI and Enterprise Feedback Management (EFM) platforms such as Medallia along with data analysis using Excel and SPSS. Gabrielle has completed Bachelor of Social Research and Policy with majors in Media from UNSW Australia.

Prior to being an Associate Digital Activations Manager at Spark Foundry, Gabrielle has worked as Senior Performance Executive at Spark Foundry and Senior Technology Executive, Technology Executive at Blue 449. Associated with Ipsos as a Research Executive and Scentre Group, she had served as a Concierge at the owner and operator of Westfield in Aus and NZ. Gabrielle has also worked as a Retail Sales Manager at Home and Giving at Greenwood Plaza.