Kfir Pravda is a leading digital marketer, entrepreneur, and speaker in the media and technology industry. As the CEO of Pravda Media Group, he has worked with leading international media and technology companies to drive business results through digital strategy, content, and technology. Kfir's blog, Pravda on Media and Technology, is widely-read and quoted by venture capitalists, content creators, and media executives. He has also served as the VP of Marketing for IMTC, a non-profit consortium of video technology companies, and has experience in mobile sales and marketing. Kfir's expertise spans across inbound and B2B marketing, marketing technologies, social media, content distribution and creation, and internet video. He studied Bachelor of Law in Business Administration, Finance at IDC Herzliya and is an alumnus of Hadera High School. Kfir's interests include crime films and single malt whisky.