Columbia University - Columbia Business School

Chief Digital Officer  -  Digital Transformation  -  Digital Marketing  -  MarkTech -  Data Analytics  -  Supply Chain

New York City Metropolitan Area

Responsible for digital transformation and creating an end to end seamless customer experience by spearheading the digital roadmap. Oversee digital marketing, product management, influence technology selection, and investment decisions.

- Define, manage and lead prioritization of the digital roadmap in a complex matrixed organization. Responsible for end to end delivery of digital initiatives. Influence technology selection and capital investment decisions by collaborating with cross-functional leadership.
- Grew online customer base up by 12% with an 80% higher online AOV. Improved B2C revenue by 15% and doubled profitability through improvements in customer experience, site merchandising, online marketing, and shipping strategies.
- Delivered AI driven predictive, personalized product presentation resulting in 8% incremental revenue and team efficiencies through automation.
- Evaluate and manage technology vendors, lead usability and research studies and define measurable metrics of success.
- Drive digital marketing strategies in conjunction with direct marketing; includes SEO, SEM, email, and social.
- Digitally transforming customer service function by creating customer feedback loops that allow near real-time response.
- As GM ebooks, built and operationalized ebook business by managing a 25+ cross-functional team. Work spanned customer experience, app development, platform selection, rights acquisition and customer service support.
- Foster an innovative environment to ensure the brand obtains a forward-thinking position in the digital space by enhancing and elevating the infrastructure in the ever-changing digital environment.

Ghalia Bhatty