Julie Yufe

Julie Yufe is a dynamic professional currently serving as the General Manager, Growth Markets for Europe at AB-InBev, with a rich background in brand management and marketing strategy.

In her role, Julie oversees operations across more than 25 markets in Europe, including the Nordics, Switzerland, Norway, Austria, Poland, Greece, Portugal, and Central and Eastern Europe.

Before holding her current position, Julie served as the Vice President and Chief Marketing Officer for Europe at AB-InBev, leading brand and marketing functions in Europe and the Middle East.

Julie is credited with successfully launching AB-InBev's internal agency draftLine in Europe, introducing and growing brands like Corona, Budweiser, and Leffe in the region, and spearheading memorable campaigns such as the Budweiser 'Heart of a King' to support the 2019 England Women's Senior Team.

Passionate about leadership, design, and pop culture, Julie is known for her belief in the transformative power of iconic brands.

Julie's career journey began with marketing roles at Mars working on the SNICKERS brand, followed by stints at Unilever where she worked on brand development and innovation in the beauty and beverages sectors.

Recognized for her achievements, Julie was a First Mover Fellow at the Aspen Institute in 2018, acknowledged as an Institute for Real Growth 100 CMO, and holds a BA in Art History from Columbia University and an MBA from Yale.

With a stellar track record in brand management and marketing, Julie Yufe brings a wealth of experience and expertise to the industry.

Her leadership roles at AB-InBev, Unilever, and Mars have equipped her with a deep understanding of consumer behavior, brand building, and innovation strategies.

Julie's professional journey showcases a continuous commitment to driving growth, launching successful campaigns, and building strong brand identities across various markets.