Shannon Pratt is a seasoned professional with expertise in Public Relations, Marketing, Social Media Marketing, Event Management, Production Management, and Artist Management. A graduate of Ryerson University, Mount Royal University, and Fanshawe College, Shannon's career spans across different areas of the Creative Industries. She currently works as a Creative Industries Development Officer at the Government of Prince Edward Island. Shannon has previously held executive positions, including being the Interim CEO of Startup Zone PEI and Acting Executive Director of PEI Business Women's Association.

In her work, Shannon has also served as a Festival and Events Manager at Tourism Charlottetown & Prince Edward Island Convention Partnership, and as a Conference Coordinator at Music PEI. Additionally, Shannon has been involved in production management roles in various organizations, including Music PEI/CBC, East Coast Music Association, and N3XT TV. Over the years, she has proven her capability in organizing and producing successful events, television shows, and festivals.

Shannon's educational background in public relations, event management, and television broadcasting has served her well in the Creative Industries. Her experience in artist management, marketing, and social media marketing also highlights her effective communication and promotion strategies. Throughout her career, Shannon has undertaken diverse responsibilities, and she remains committed to using her skills and experience to help drive initiatives and activities in the Creative Industries.