Katrina Yolen is a successful multi-channel marketing leader with a proven track record of achieving impressive results, a strategic thinker with experience in various fields across several companies. Her skills range from brand development, integrated marketing plans, customer acquisition, and retention, public relations, market research, partnership development, brand strategy, amongst other things. She has held top positions in reputable firms such as Curaleaf, Dancing Deer Baking Co., Weetabix North America/Barbara Bakery Inc. among others. Katrina holds a BA, Magna Cum Laude, in Sociology from Harvard University and an MBA in Marketing from the University of Pennsylvania - The Wharton School. Her professional experience cuts across highly regulated industries such as cannabis and CPG.