Choon Yan is an accomplished marketing professional who has earned both an MBA in Marketing Management and Business Analysis and a Bachelor's degree in Electronics and Control Systems Engineering with First Class honors. He has a wealth of experience as a consultant, analyst, and manager, previously working at esteemed companies including Alliance Bank Malaysia Berhad, Kantar TNS, Grab, and Tesco Stores.

As AVP of Market Insights at Alliance Bank, Choon Yan provides valuable market research data to the bank's leadership and guides business strategies based on his analysis. As a consultant at Kantar TNS, he honed his skills in market research and analysis, providing actionable insights to clients. As Assistant Manager of Regional Market Research & Analytics at Grab, he oversaw a team of analysts and provided valuable insights to inform business decisions.

Aside from his corporate experience, Choon Yan also has a strong technical background as a former Yield Improvement and Product Engineer at Texas Instruments. During his early career as Trainee for R&A Telecommunications, he gained valuable experience in electronics engineering. Choon Yan is a capable and accomplished marketing professional, possessing the analytical skills, technical knowledge, and business acumen to drive growth and success in any organization.