Sara Borghi is a skilled and passionate digital marketer with an impressive professional background. She has specialized in SEO and content marketing, with a particular focus on ethical link building and digital outreach. Her expertise includes SEO, web analytics, content marketing, mobile SEO, digital PR, and local SEO.

Borghi has a Master's Degree in Growth Hacking Marketing from TAG Innovation School, a Bachelor's Degree in Economics and International Marketing from the Università degli Studi di Modena e Reggio Emilia, and a Master's Degree in International Tourism from USI Università della Svizzera italiana. Throughout her career, she has held positions such as Digital Marketing Manager at Costa Crociere S.p.A., Head of Digital Marketing at ByTek Marketing Srls, SEO Account Manager at Atomic 212º Group, Senior Search Engine Marketing Analyst at Bruce Clay, Inc. and Resolution Media Australia, and SEO and Web Analytics Specialist at UntangleMyWeb, and SEO Specialist at MOCA Interactive Srl. She also conducted research on online marketing in tourism at Università della Svizzera Italiana.

Borghi is the author of "Vademecum SEO," a highly practical SEO guidebook that is focused on ethical link building and digital outreach. She is a highly-skilled digital marketer who is passionate about helping businesses succeed online.