Juan Sarmiento is a multi-talented professional with substantial experience in media, film, TV, and digital video content production and distribution. He is also a consultant on international media, providing edu-tainment and branded content solutions. Juan's background includes social responsibility activism, with a focus on health care as a partner at Alentha, a leading Telemedicine and Health AI startup in the region. Juan is also a writer for TV&Video magazine, where he shares his knowledge about user experience on video and entertainment industries.

Juan's educational background includes studying at Universidad De Los Andes, where he finished Administrador de Empresas. He also received his Master's degree in Relaciones Internacionales from the Pontificia Universidad Javeriana, and he completed Especialista en Finanzas at Universidad Autonoma de Manizales.

He is the founder of Nuevos Medios Entertainment, and has held various positions throughout his career, including Online/Virtual Events Producer at Nuevos Medios Entertainment, former Director Colombia at Alentha, Columnist at TVyVideo+Radio, Coproductor at #HablemosClaro en ColombiaMas Noticias, Representante para Colombia at EnchufeTV, and Productor Asociado at Greenleaf Cinema. Additionally, he has held executive-level positions as VP Content Distribution-Commercial at Provideo, Commercial Manager at Multistream Latinoamérica, Director Colombia at Ikuna Colombia, Gerente at CI EMC LTDA, and Director de Planeación, Costos y Presupuestos at Jardines de los Andes. He was also an Asistente de Presidencia at COLMENA SEGURIDAD SOCIAL.