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New Book from Karl Sakas Enables Digital Marketing Agency ... - PR Web

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Imposter Syndrome: 7 Signs You Have It… and 5 Tips to Fix It - Business 2 Community

William & Mary – Raymond A. Mason School of Business

North Carolina State University

Thomas Jefferson High School for Science and Technology

Expect more from your agency: Conquer growing pains and increase profits

Raleigh-Durham-Chapel Hill Area

Are you struggling with growing pains as you grow your digital marketing agency? I can help!

Agency owners are passionate about their industry, but many find themselves overwhelmed when it comes to the operations side of their business — project management, client service, sales, finance, marketing, and recruiting. So I created Sakas & Company (previously known as Agency Firebox) to help you create a step-by-step strategy for tackling those issues with expert coaching and consulting.

My goal is to solve your biggest business headaches and help you love your work again. I've helped clients stop procrastinating, cut expenses, grow profit margins, maximize sales, and even sell their business, all while helping them maximize productivity and find more free time.

I've worked with 400+ agencies in 36 countries, typically at agencies with 10-100 employees. Interested in help? Learn more: <a href="http://SakasAndCompany.com/">http://SakasAndCompany.com/</a>

Sakas & Company

Agency Consultant & Executive Coach

AMA Triangle is the largest marketing association between D.C. and Atlanta. Under my leadership as President, we were named Silver Chapter of the Year (#2 out of 75 chapters across North America).

As 2016-2017 President, I led a 14-member executive board (and 100+ volunteers altogether) and represented our 700+ members. The year before, I served as President-Elect and Conference Director. I led our two-day High Five Conference, hosting 450+ guests in our third year, plus keynotes from speakers like Ann Handley and Jay Baer.

From 2014-2015, I served as VP of Programming, overseeing over 65 events that reached 2,000+ people and featuring keynotes like Joe Pulizzi, Krispy Kreme, and a craft beer panel.

From 2012-2014, I served as VP of Community Relations. After taking office, I quadrupled the team from 2 to 8 people in three months. We launched collegiate outreach, mentorship, and scholarship programs, to include awarding $3,500 in scholarships our first year.

Want to get involved in AMA Triangle? We're always recruiting new volunteers! It's a fun, career-building opportunity; roles start at only 3 hours a month. Learn more at <a href="http://www.amatriangle.org/volunteer">http://www.amatriangle.org/volunteer</a>

AMA Triangle

Past President [volunteer]

Advise college chapters in world's oldest and largest coed professional business fraternity, with 200,000 alumni worldwide.

Volunteer-at-Large (2013-present)
-  Help out on an ad hoc basis, including risk management investigations and new chapter installations

Section Director (2012-2013)
-  Managed and developed seven-person team responsible for 300 college students at five college chapters in central North Carolina (Duke, East Carolina, NC State, UNC-Chapel Hill, and UNC-Greensboro)
-  Spoke at national conferences on chapter operations and career development

Judiciary Committee Director (2009-2011)
-  Minimized litigation and insurance liability by conducting risk management investigations in half a dozen states
-  Presented outreach workshops at national conferences

Section Director (2008-2009)
-  Quickly promoted to manage and mentor six-person team responsible for 360 college students at six metro NYC colleges, growing membership 29% in one year
-  Recruited and trained successor, who later advanced to lead the 23-chapter region

Chapter Advisor, Colony Advisor, Regional Manager (2005-2008)
-  Launched startup chapter in upstate NY, which grew 70% in first year, and which is going strong more than a decade later
-  Created new corporate fundraising curriculum, adopted as organization-wide training program in 2009

Alpha Kappa Psi

Volunteer [volunteer]

Founded <a href="http://Inbound.org">Inbound.org</a>'s Marketing Agencies group, which quickly became the the 250,000-member community site's second largest group, with members from 2,000+ agencies in 50 countries worldwide. Site owner HubSpot discontinued <a href="http://Inbound.org">Inbound.org</a> in 2018, migrating to their new <a href="http://Growth.org">Growth.org</a> platform.

Inbound.org

Founder, Marketing Agencies Group [volunteer]

I used finance, marketing, and recruiting to optimize and grow one of the world's oldest web agencies. <a href="http://hesketh.com">hesketh.com</a> specializes in helping non-profit and mission-based clients, ranging from Duke University to National Walk to School Day to a company that cleans up oil spills.

Operations (Accounting, Marketing, and Recruiting):
-  Increased profits by identifying and executing opportunities to cut expenses by $400K+
-  Expanded agency's revenue capacity by recruiting three freelance Drupal CMS developers in an otherwise unfavorable "candidate's market"
-  Achieved the "impossible," by launching a refresh of the agency's own homepage in under a week

Web Project Management:
-  Launched National Bike to School Day website, exceeding goal by 1,900% in reaching 100,000 students in first year
-  Restarted a stalled project after previous PM resigned, successfully launching a national social justice NGO’s new website
-  Launched new user-friendly website for $600MM science research foundation

Promoted to Operations Manager after nine months as Project Manager. Selected to participate in Grinnell Leadership JumpStart retreat in December 2012.

hesketh.com

Operations Manager

Oversaw business operations (client service, project management, accounting, and recruiting) at the Raleigh web design and marketing agency. Promoted to Director of Operations after 11 months as Director of Client Services.

Agency Operations:
-  Retained all major clients while raising agency’s rates 31%, collecting $40K in past-due billings, and building firm’s first cash reserves
-  Proposed and created agency’s first Account Services team, raising designers’ and developers’ productivity by 20%
-  Created and published “Client Bill of Rights,” to improve client relationships and to make it easier to “fire” toxic clients
-  Created firm’s first systematic recruiting process, hiring candidates in 2-4 weeks while saving $4K in staff-hours per hire

Project Management:
-  Supervised $600K in marketing and web development accounts, working with clients like Duke University, YMCA, Bicycle Playing Cards, and Center for Teaching Quality
-  Saved website project after predecessor exceeded budget by 240%, getting client signoff plus $45K+ in upsells
-  Managed web and marketing projects for $3 billion healthcare services company
-  Produced on-location photoshoot with Olympic athlete

Marketing:
-  Created marketing and SEO plan that produced $800K in Lifetime Customer Value in nine months, on $55K investment
-  Managed niche media company's iPhone app development
-  Launched new website for $10 million summer camp

Coalmarch Productions

Director of Operations

Wrote about agency marketing strategy and tactics in the N.C. Research Triangle and beyond. <a href="http://karlsakas.com/">http://karlsakas.com/</a>

Freelance business consultant to clients in tourism, consulting, and technology industries:

-  Helped a new daily-deal startup grow its customer base by managing their first PR and social media influencer campaign
-  Advised nationally-known HR and career blogger on how to monetize her blog as a business
-  Advised coaches and sales professionals on using social media to get new business
-  Published blog articles, interviews, and event recaps at <a href="http://KarlSakas.com/">http://KarlSakas.com/</a>

KarlSakas.com

Blogger & Marketing Strategist

Helped tourism businesses and non-profits use smart marketing to increase profits:

-  Used online marketing and e-commerce to improve customer satisfaction, increasing organization's profits 38%
-  Grew trip operator's promo email list 29% in under a year, consistently achieving 33-42% open rates
-  Built automated call center that handled 1,100+ calls in 10 weeks, contributing to sold-out events at all participating venues
-  Wrote and placed bylined articles in industry's top trade journals

HRB Consulting

Marketing Account Manager

Conducted qualitative research on 400+ companies for firm's flagship $1.3B+ equity fund:

-  Researched business models and stakeholder relations to make deadline-driven buy/sell recommendations for North American large-cap equity mutual fund. Covered 400+ companies in every industry, including Apple, Chevron, Cisco, Del Monte, Estee Lauder, FedEx, GM, Google, McGraw-Hill, MetLife, Morgan Stanley, Nike, Norfolk Southern, Procter & Gamble, Starbucks, Time Warner, Verizon, WellPoint, and Wyeth
-  Re-launched trade association's website, recruiting five-person team to complete redesign in four months on $0 budget
-  Became team's go-to guy for solving technical problems with in-house MS Access/SQL investment database

Domini Social Investments

Research Associate

Conducted marketing analysis and provided client service to large accounts:

-  Conducted custom database analysis and RFM modeling, which identified $150M in at-risk assets for retention activity
-  Reported quarterly market share and CEO & COO, identifying efficiencies that improved quality while cutting labor 80%
-  Recognized that 60% of firm's customers were unprofitable, recommending fees to increase revenues $700K
-  Quickly promoted to handle endowment, 401(k), and high net worth (HNW) accounts between $1M and $250M, representing 55% of firm's revenues

Client Relationships Associate

Founded agency, growing from zero to 20+ clients in the D.C. area using word of mouth marketing, while maintaining 3.7 GPA:

-  Trained $3 trillion pension trade association's staff in desktop publishing, cutting newsletter production time 50%
-  Created multimedia marketing CD for a travel agency, launching the client's first Spring Break sales program
-  Developed client rapport to successfully upsell major accounts