Scott Cederbaum is a highly skilled marketer, data strategist, and executive leader, with over a decade of experience in driving demand through various online channels, especially social media and search engine marketing. He has worked in higher education institutions and private companies, managing high-performing teams and using analytics to optimize sales conversion and reduce the cost of acquisition.

Cederbaum holds a Bachelor of Arts in Political Science and Government from the University of Michigan, where he also worked as a Graduate Recruitment and Financial Aid Coordinator. He also holds a Master of Business Administration in Entrepreneurship/Entrepreneurial Studies and Finance from the University of North Carolina at Chapel Hill, and a Master of Arts in Political Science and Government from UC San Diego.

Before joining Iovate Health Sciences International Inc. as the Vice President of Digital Innovation and Data Science, Cederbaum held various leadership positions, including Managing Partner at Core Analytics Consulting, SVP of Marketing Strategy and Data Science at Noodle Partners, Vice President of Marketing and Strategic Analysis at 2U, and Senior Director of Customer Insights and Strategy at 2U. He also worked as an Adjunct Professor of Business at American University and an Analyst at Politico.

Cederbaum is also a servant leader who values building high-functioning teams and developing the next generation of leaders. He believes in full pipeline optimization and utilizes automation and data to help prospects convert themselves. Cederbaum is a data-driven marketer with expertise in media management, marketing analytics, search engine marketing, sales enablement, sales operations, sales analytics, conversion rate optimization, and data science.