Laurette Lennan is an experienced Senior SEM Specialist at Monks Studio. With her extensive knowledge and skills, she manages search engine marketing campaigns for various clients. She monitors performance metrics like click-through rates, cost per click, and conversion rates to further optimize the campaigns and ensure that they meet their objectives. Laurette's passion for her work, combined with her attention to detail, has enabled her to deliver positive results for her clients.

As an expert in SEM, she ensures that every component of a campaign is thoroughly analyzed to maximize performance. This includes researching keywords and competitors, creating ad copy that is both compelling and relevant, and landing page optimization. Using her knowledge of Google AdWords, Bing Ads, and other search engines' best practices, she works with clients to create effective SEM strategies that produce results.

Outside of her work, Laurette is a proactive individual who is dedicated to staying up-to-date with the latest trends and developments in her field. Whether it's reading articles or attending conferences, she is always looking for new ways to improve her craft. Her energy, enthusiasm, and expertise make her a valuable asset to any organization.