Peter Sapienza is an experienced Managing Director and Founder in the field of immersive content creation. He is the brains behind cFIRE, a company that specializes in the development of experiential content for architectural spaces and public places. Peter has held executive positions in high profile companies such as Patagonia, Obscura, and Disney, where he worked in the Interactive Group and ESPN/X-Games branches. He also had a successful stint as an oil exploration engineer at Schlumberger, a multinational oilfield services company. Peter has a MBA from the renowned UCLA and is revered for his expertise in engineering, technology, and business. In his current capacity at cFIRE, he has been responsible for coming up with creative and engaging content for clients. With marketing skills that boost his Search Engine Optimization, Peter is set to continue scaling his career and contribute immensely to the field of immersive content creation.