Colleen Wade is a Digital Strategy and Operations expert with 15+ years of experience working with top-tier pharmaceutical and automotive brands. She has worked on multi-million-dollar account engagements, leading digital programs to achieve business goals and enhance organizational effectiveness. Colleen is a trusted client advisor, cross-functional team leader, and process-oriented problem-solver. Her areas of expertise include Program Management, Financial Management, In-Market Automotive Consumer Shopping Behaviors, CRM, Digital Marketing, Strategic Planning, and more. Colleen has worked with brands such as Cadillac, Buick, GMC, Stellantis/FCA, Chrysler, Dodge, Jeep, Ram, Novartis, and Pfizer. She specializes in Automotive advertising, but also loves applying her knowledge to new areas, including voice-activated search, artificial intelligence, machine learning, and natural language processing. Colleen has studied at John Brown University, Lansing Community College, and Lawrence University. She is currently a Senior Manager of Campaign Strategy and Operations at SmartDigital and has worked at companies like Wade Consulting Group, Search Optics, Isobar U.S., Publicis Sapient, and MRM//McCann.