St. Petersburg College

The Wharton School

Loyola University Chicago

Head of Business Development & Strategy, Digital Events at Microsoft

Microsoft

Head of Business Development & Strategy, Global Digital Events

As part of the Global Experiences, Studios and Community team at Microsoft I led the development, strategy and management of the Third party events portfolio and team focused on Industry Vertical, Thought Leadership and Alliance events worldwide.

Director, Global Events Marketing, Strategy and Productions

Led development and execution of global brand and marketing program strategies across all PayPal business units and channels. Built effective go-to-market strategies and programs to amplify PayPal corporate platform narratives and capitalize on previously unrealized opportunities to enhance the PayPal brand, accelerate integration, and maximize impact across the Global Brand, Marketing, PR, Social Media and Sales business units.

PayPal

Global Brand and Marketing Strategy - Executive Consultant

Developed and managed global event marketing strategy across all Dell global business units. Led transformation of Dell’s global go-to-market event strategy as the company evolved from a product-led to a solutions-led organization.  Managed the transition from multiple BU and regional-focused event teams into a single global event organization.Developed and managed a team providing end-to-end global event strategies, integrated marketing campaigns, and program execution for top-tier industry and Dell-branded eventsProvided leadership, intelligence, and guidance to executive teams to create differentiated customer experiences with a distinct Dell point-of-view, impactful branding, and effective communications of Dell’s unique value propositionManaged a 20% reduction of $80M annual event marketing spend through operational efficiency initiativesWorked cross-functionally with Marketing Operations, Sales, and Demand Generation teams to ensure effective and consistent measurement and reporting of ROI and ROO for all top-tier program investments

Dell

Director, Global Event Marketing Strategy

Successfully launched and managed the IT and Event Marketing Technology divisions of a US based technology consulting firm in London, supporting the EMEA region. Established the organization as the lead Apple channel partner supporting Education, SMB, Broadcast, and Creative markets. Supported top-level customers including Trinity College Dublin, Oxford University, BBC, ITV, MTV, and ESPN.Re-organized and re-branded the entire US and European organizations to service clients more effectively and communicate our solution messaging to other Apple Channel partners globallyPositioned techIT as the thought leader for IT in digital film production, workflow consulting, and cross-platform network integration for Media, Broadcast, and Creative markets

TechIT Solutions

Vice President Worldwide Sales and Marketing

Led teams that created and managed Apple’s largest global experiential events between 2000 and 2005, while also serving as executive producer for Steve Jobs at keynote events for audiences ranging from 500 to 10,000. Events included all global iterations of MacWorld as well as all major product launches including iMac, iPod, iTunes as well as the launch of the first flagship Apple Retail Stores.Managed event teams supporting Worldwide Event Operations, Travel Operations, Experiential Media and PR Events, as well as Worldwide Education and Creative Markets Events

Apple

Senior Manager of Global Events

Managed full event marketing program and team for NEC. Including all corporate tradeshows, product launches, sales conferences, developer events and training.

NEC Display Solutions

Senior Event Marketing Manager

Produced large live events, tradeshows, press conferences and marketing programs for clients such as: Philips, Cisco, Equity Office, First Lady - Hillary Clinton and Sara Lee.

Mobilisation

Executive Producer

Helped open Spago, Chicago on behalf of Wolfgang Puck. Trained front of house staff, designed wine menus and day to day management of dining room and service staff. Managed booking and day of management of special events.