Emmanuel Gotsis is a seasoned collaborative leader and global marketing executive with over 20 years of experience in developing and executing marketing strategies for top technology organizations. With his extensive background in building integrated marketing programs and strategies for diverse B2C and B2B audiences worldwide, Gotsis has assumed leadership roles in various high-profile companies, such as Microsoft, PayPal, Dell, TechIT Solutions, Apple, and NEC Display Solutions. As Head of Business Development & Strategy, Global Digital Events at Microsoft, Gotsis is responsible for providing cross-functional leadership, coaching, and fiscal management to direct and indirect reports, contractors, and vendors. He is also renowned for his expertise in measurement and analytics, particularly in creating and managing global ROI measurement strategies that provide insightful data-driven decision-making.