Jen Maxwell-Muir is a well-known strategist in the natural/organics CPG industry, who is working to scale purpose-driven brands and building national category leaders. She is the founder of a Portland-based creative service agency called Maxwell PR that offers various services including brand positioning, content strategy, social community management, and digital advertising. She has proven experience in maintaining credibility and authentic brand voice through growth and acquisition events. Maxwell-Muir's achievements range from pioneering consumer-generated consumer promotions, transformative advocacy programs, integrated campaigns, and product launches to marketing programs, and creative branded experiences. She has worked with well-known brands such as Kettle Brand Potato Chips, Dave's Killer Bread, Diamond Nuts, Pacific Foods, and many more. She is passionate about helping companies identify and amplify their brand purpose, define their positioning, and engage authentically with consumers through integrated marketing.