Jutta Richter is an accomplished Digital Marketing Manager with an extensive background in international marketing campaigns. She has experience both as a client and agency representative with a focus on data-driven marketing, ad tech, programmatic marketing, and web analytics. Jutta currently leads the central media agency of MINI Brand Management and collaborates with cross-functional project teams at BMW Group. She holds an M.S. in Marketing Management from Temple University and has previously worked for Google, Quisma, and Siemens.