Michele Franzese
Michele Franzese
Michele Franzese is a digital marketing expert with a passion for all things related to the digital world. He has been involved with various digital formats throughout his career, including podcasts, websites, social media channels, and events. Additionally, he has authored a book that discusses his experiences post-COVID and the challenges businesses face.
Franzese's career began at an early age when he got his first personal computer at six years old. His fascination with the digital world continued to grow throughout his life. In his 20s, Franzese temporarily put aside his passion for all things digital and pursued his love for music. However, a few years later, he founded Scai, an advertising agency that specialized in communications.
Scai quickly became successful, and Franzese continued to pursue new opportunities. He worked with numerous startups throughout his career, including PickMeApp and Verso Technologies, which developed the first gesture controller. He has also written books, presented at conferences, and organized the Heroes Maratea event.
Franzese is a valuable resource for any organization that wants to launch a new project or transform its business digitally. In the past five years, his team at Scai has raised more than 40 million euros in equity crowdfunding campaigns, managed more than 100 social media profiles, and launched over 400 ad campaigns. Additionally, the company invested over 2 million euros in ad budgets in 2020 alone.