Shraddha Hule is an experienced data-driven decision science and analytics professional with over 8 years of experience in transforming data into actionable insights. She specializes in helping clients in pharmaceutical and media agencies make informed decisions using rigorous analytics solutions. Her areas of expertise revolve around respiratory, immunology, oncology, pain, diabetes, women’s health, and vaccine business units. Hule's expertise includes sales and marketing analytics, customer segmentation, targeting, campaign design and measurement planning, hypothesis and test-and-learn measurement, engagement analysis of campaigns, promotional spend effectiveness, and campaign targeting optimization. In addition, she's skilled in Tableau, SQL, SAS, Excel, R, and Python. Hule holds a Master's degree in Information Systems Management from Carnegie Mellon University and a Bachelor's degree in Electronics and Telecommunication Engineering from Sardar Patel Institute of Technology, University of Mumbai. She's worked at IQVIA in roles that include Engagement Manager, Senior Consultant, and consultant.