Alena Amano has an impressive background in performance marketing -- specifically in digital acquisitions and paid channels. As the Senior Director of Growth at Soona, and formerly as the Director of Performance Marketing at Vimeo, she has developed and executed global campaigns across multiple languages. Amano is responsible for forecasting budgets, allocating funds, overseeing creative production, and ensuring international growth. Her decisions are based on a data-driven approach derived from tracking, testing, monitoring, and analyzing. Amano is well-versed in managing cross-functional teams, external agencies, and third-party vendors. She holds a Bachelor of Arts, double majoring in Philosophy, French Language, and Literature, from Trinity College-Hartford, and has further studied Digital Marketing at Wharton Online.