Marketing Consultant at Benefit Cosmetics

San Francisco, California, United States

Benefit Cosmetics

Marketing Consultant

- Developed global long-term strategy to ensure double-digit growth year-upon-year
- Led all new product innovation resulting in recognition as #1 mascara brand, #1 primer brand and #1 brow brand
- Devised strategic cadence for future innovation pipeline
- Expanded brow category globally by creating, launching and driving new brow innovation resulting in $500M sales in two years
- Created unique marketing positioning by developing a “perfect storm” of storytelling, DNA names and creative copy
- Established solid, long-term relationships with key top-level global retail executives
- Built promotional marketing strategy to achieve double-the-business growth year-upon-year while adhering to COG objectives
- Led product analysis team to establish category metrics, measure performance and identify new product opportunities
- Ideated award-winning luxury airport vending machine project and drove from conception to launch
- Served as brand spokesperson and key product expert for global media and influencer events

EVP Global Marketing

Led Northern California commercial teams and drove Estee Lauder brand division to be #1 ranked brand, Macys West

Drove Prescriptives sales and education programs as an original brand employee resulting in #4 brand ranking

Julie Bell