Zike Cheng is a marketing professional with more than six years of experience in the field. Zike has worked with B2B and B2C solutions and specializes in marketing analytics, product marketing, paid marketing, and growth. Zike has a Bachelor's degree in Advertising from the University of Illinois at Urbana-Champaign. During his career, Zike has been a Growth Marketing Manager at Uber, a Senior User Acquisition Analyst at Postmates Inc., a Client Success Manager at Kenshoo, and worked in various marketing roles at The Bradford Group, The San Jose Group, Direct Commerce Group, and Illini Media. Zike also has experience as a Research Assistant at the University of Illinois at Urbana-Champaign and as a Communications Intern at Soochow University.