Canadian College of Naturopathic Medicine

University of Guelph

University of Waterloo

School of Visual Arts

Bitmaker

Ladies Learning Code

World Council of Churches Ecumenical School on Governance, Economics and Management, Zambia

York University

Digital Marketing, Communications, and Sales Funnel Wizard

Toronto, Ontario, Canada

Want to generate more leads and sales from social media but tired of trying to figure it out yourself? My team and I specialize in creating Facebook and Instagram ads, Messenger marketing campaigns, and done-for-you online sales funnels for wellness products, high-ticket programs, monthly memberships, and online courses.Key components of my work include:- strategizing paid and organic promotional campaigns- developing and refining brand identity and expression- developing audience loyalty and engagement- creating compelling direct response copy that people actually want to read- skyrocketing your brand awareness- expertly managing ad budget and identifying bottlenecks in your funnel- intelligently scaling campaigns- utilising a variety of bidding strategies- tracking performance through daily, weekly, and monthly reporting- conducting research and competitive analysisCase Studies:- A body love coach booked a $5000 package from only $225 in ad spend (22x Return on Ad Spend). We accomplished this through extensive testing and wrote a really great webinar.- A doula client booked a $1400 package from only $150 in ad spend (9.33x Return on Ad Spend). We tested multiple audiences  and messaging angles, and narrowed in on the most effective targeting. - Leads as low as $0.94 with a Relevancy score of 10 and $0.44 Cost per Click for an online fitness coach. We accomplished this through extensive testing and really great ad copy.

Kaeli Sweigard Digital Marketing

Digital Marketer and Sales Funnel Specialist

As the most awarded advertising school in the world, the Miami Ad School mission is to take radical dreamers and turn them into advertising powerhouses. By working directly with Toronto's top agencies and brands, we train the next generation to find creative solutions to the business problems that keep you up at night. Key components of my work included:- tripling enrolments for the most challenging recruitment period of the year- converting high number of email subscribers to a phone call; then converting >35% of phone calls to completed applications- directed content marketing initiatives- multi-channel long- and short-form direct response copywriting- set up tech to automate as much as possible, e.g. email sequences, booking meetings, etc.- developed custom code in backend of Wordpress site to ensure accurate lead tracking- created and managed Facebook and Instagram ads- identified sales goals and created processes to track progress- implemented strategic goals geared towards business objectives- conducted research and competitive analysis- responsible for assessing scholarship applications- created and managed all new student files- developed and maintained system for corporate training prospecting- used software such as HubSpot, Zapier, LiveChat, Asana

Miami Ad School Toronto

Admissions Coordinator

- Increased individual fundraising contributions by 25% in only ten months. - Developed, implemented, and continuously improved communication strategies for all bodies of the Council. - Collaborated with CCC staff team to support communications needs of the CCC in all its expressions (incl. commissions and committees). - Communicated with members, affiliates, and regional and local expressions of the church, along with public-at-large through the CCC website, print and social media, email, newsletter. - Engaged with national and international media in response to current events. - Aided in international event coordination- Handled local, national, and international media requests- Worked with several large organizations in coordinating communications efforts on joint efforts, such as with Amnesty International Canada and the Canadian Council for RefugeesSkills- communication- copywriting- fundraising- communication strategy- project management- team leadership- event coordination

The Canadian Council of Churches

Communications Officer

Event coordination and promotion across the East Bay Area with the goal of increasing community engagement. Managed social media campaigns for one department of the organization. Creation of promotional materials for various local events. Skills- event coordination- social media management- promotional strategy- team leadership- volunteer management- policy analysis

East Bay Alliance for a Sustainable Economy

Communications Intern

Booked travel arrangements. Responded to patient and student inquiries. Purchased clinic supplies as needed. Product database management. Formulated training manual for retail operations. Developed personal practice website. Coordinated continuing education requirements.

Dr. Chris Pickrell N.D.

Executive Assistant

Worked with various contributors on updated 4th edition of Integrative Family Medicine textbook.

Research Assistant, CCNM Press

10 Carden is a living lab for social change. We provide the conditions for community members, practitioners and researchers, working in collaboration, to explore ideas, create and sustain new initiatives and make discoveries. 10 Carden is an operational shared office/meeting space/event space/collaboration centre, offering individuals, professionals and researchers working within Guelph with a place to gather/work and exchange ideas.While at 10 Carden, I was responsible for the following: - Front desk reception; greet general public and members; answer or refer inquiries- Design and coordination of a comprehensive volunteer program through detailed planning, project execution and closeout- Volunteer recruitment, interviewing, and training- Manage facility operations, order and maintain office supplies- Ensure optimal functioning of all office infrastructure for member usage- Manage website to reflect up to date information, contact, and events - Schedule all booking inquiries	- Management of partner, member, and community relations- Customer database management- Invoicing, accounts receivable and payable through AccountEdge software- Design and coordination of a lecture series for local business community- Design and coordination of a comprehensive volunteer program through detailed planning, project execution and closeout- Receive and direct deliveries; process incoming mailSkills- marketing strategy- negotiation- bookkeeping- project management- event coordination- customer service- volunteer management

10 Carden Shared Space

Financial Administration & Operations Management

- NPH101: History, Philosophy and Principles of Naturopathic Medicine- NPH102: Art and Practice of Naturopathic Medicine- facilitate discussion during in-class assignments- mark all assignments and papers

Teaching Assistant

We support small businesses and not-for-profits by providing project management, business administration, communications and strategic management services. We work virtually, and are available to help you whether you do business around the corner or in another time zone. While at FLOW, I was responsible for the following:- Design marketing plans for clients, including social media content strategy- Oversee development and editing of content for publication- Manage social media operations for clients- Create and disseminate all external communication for clients, e.g. newsletters- Used tools such as HootSuite, Buffer, and Facebook schedulingSkills- marketing strategy- communication- content creation- web development

Flow Office Wisdom

Marketing Coordinator

10 Carden is a living lab for social change. We provide the conditions for community members, practitioners and researchers, working in collaboration, to explore ideas, create and sustain new initiatives and make discoveries.- Design and coordination of a comprehensive volunteer program - Creation of Communications and Marketing Strategic Plan- Created Agreement Proposal for partnership between 10 Carden & Guelph-Wellington Time Bank (Transition Guelph)

Community Collaborator Intern

Achieved highest staff mark for health & safety training . Provided excellent customer experience under high-pressure environment.

City Of Guelph

Bartender, The Sleeman Centre

Worked under tight deadlines as part of a team to create the 2011 Guelph-Wellington 'Local Food Map' under the Taste Real brand. Inputted data collected from local producers & vendors into database for use in brochures and online.

Contractor, Guelph-Wellington Local Food Project

Assisted with planning and implementation of age-appropriate, safe recreation programs for children and youth. Responsible for the health and safety of participants and volunteers. Interviewed volunteers and checked references.

Neighbourhood Program Assistant

- Problem-solved for applicants in English and French via telephone - Reviewed and edited outgoing French-language promotional literature - Advised candidates how to apply to various programs and submit required documents  - Troubleshoot when candidates have problems with their application

Ontario College Application Service

Customer Service Representative

Represented brands such as Molson, Hpnotq, Blackberry and Ontario Lottery & Gaming. Recognized as a top Ontario salesperson for December 2010 for the LCBO Tastings program.

InField Marketing Group

Promotional Representative

Oversaw group of 100+ volunteers and delegated tasks. Maintained up-to-date schedule of volunteers. Worked with all production personnel and media. Assembled VIP/media gift bags and calculated remaining inventory.

Fashion Design Council of Canada

Team Leader, Toronto Fashion Week

- Received and processed undergraduate and graduate application packages including applications, transcripts, portfolios, recommendations, etc.  - Mounted vital information and electronic documents onto applicant’s files on the web - Verified spelling and fact-checked official outgoing letters

Document Processing Assistant

Recipient of the Associate Excellence Award for August 2006 . Processed special order paperwork, returns and exchanges.  Handled and directed inquiries in person and on the phone.