John Shumate is a renowned marketing and branding executive with a strong passion for imaginative excellence and creative vision. He has an accomplished track record of driving triple-digit sales growth, going beyond revenue and profitability targets in diverse fields. John is a game-changer, an individual who is an expert in leveraging digital and traditional marketing channels, media savvy, and advertising ability to create and execute winning branding strategies and product launches for well-established brands like Pepsico, Foot Locker, and the Miami Dolphins to name a few. He has been instrumental in generating ROAS through an omni-channel approach, driving growth for the Gatorade brand, and repositioning marketing as a key driver of the organization in the Southeast region.

John's credentials include a Master of Business Administration, Marketing and Sports Management degree from Florida Atlantic University and a B.A in Business Management from Wittenberg University. John has honed his expertise in strategic marketing leadership, cross-functional team leadership, brand management & activation, and consumer marketing & engagement. He has also attended Executive Education for Digital Marketing: Customer Engagement, Social Media, Planning & Analytics at Columbia Business School.

Currently, John serves as Group Vice President Brand Marketing for Luxury Properties, Sports, Entertainment, and Partnerships at MGM Resorts International. He has held positions at Eastbay as Vice President Marketing & Brand Management, as Director of WATER+ Strategy & Innovation at PepsiCo, and held various roles at the Miami Dolphins, Orlando Magic, and Columbus Blue Jackets.