Jayne Sykes is a prominent figure in the consulting industry and has been with PRMA Consulting since its establishment in 2006. She currently leads the Business Operations function and ensures that the group's businesses and operations comply with statutory and regulatory requirements. Jayne has extensive experience in marketing, having held marketing positions at various organizations, including Direct Wines, BCA, and Datamonitor. Jayne has a degree with first-class honors in European Business Studies from Coventry University, which included studying at the Fachhochschule Aachen in Germany. Additionally, she holds a diploma in Direct Marketing from the IDM.