Washington & Jefferson College

Brand and Influencer Marketer

Brand partners: PacSun, Summer Fridays, Farmacy, Dossier, Bala, INH Hair, Glamnetic  
-Led and directed the marketing team on development and execution of omnichannel brand marketing campaigns, including a 3-day pop-up across various LA locations, and reported detailed ROI analysis to founders.
-Managed co-marketing budget and strategically partnered with Catch merchants on 360 co-marketing campaigns (influencer, paid media, organic social) that furthered both merchant and Catch goals.
-Initiated and took ownership of all influencer marketing endeavors, including developing creative concepts and leading a program that generated over 20 million views under the hashtag #paywithcatch on TikTok.

Catch

Marketing Manager

-Strategized and executed innovative earned media campaigns with 2k+ global micro, macro, and mega influencers to increase MoM EMV by 45%, then reported weekly metrics to leadership team and founder.
-Oversaw product mailer budget and built processes where none existed to optimize ROI on product gifting.
-Devised and implemented creative influencer marketing strategies targeting markets in the United States, Europe, Asia, and Latin America.

Rare Beauty

Influencer Marketing Manager

-Established earned and owned influencer programs to increase EMV by 25% MoM.

Pacifica

Associate Manager- Influencer & PR

Collaborations Led: Disney, Becky G, Bretman Rock, Safiya Nyfaard, KathleenLights, Zoella, Sailor Moon, Hello Kitty
-Headed 12 collaboration product launches as part of the $50m collaboration program, from contract negotiation, product ideation and development, multichannel marketing launch including influencer events, to final sell-through.
-Planned unique integrated marketing campaigns and led the marketing team (15 team members) to execution, including a campaign that exceeded expectations by driving a 135% increase in new users on launch day.
-Implemented weekly office and factory tours to top influencers, increasing MoM EMV and deepening relationships.

ColourPop Cosmetics

Sr Marketing Coordinator 

-Oversaw ColourPop Favorites influencer affiliate program, increasing month-over-month revenue by $300k.
-Built a micro influencer program by identifying and on-boarding micro influencers, then helped scale the program to 2k+ micro influencers.
-Conceptualized creative ideas and negotiated with agencies for influencer campaigns across TikTok, Instagram, and YouTube.

Hannah Gray