Peder Rotkirch is a digital legacy with over two decades of management consulting experience. He is an expert in business modeling, optimization, and implementation of digital change, encompassing OCM and CM. Known for developing world-class and recognized educational programs within digital communication, he is a former program director and founder of Farfar Academy at Berghs School of Communication. Peder has documented experience working with international brands and driving change and innovation in the online industry. He is a talented keynote speaker at SIME and other conferences, business mentor at Founder Institute, and previously served as group advisor for digital business transformation and innovation at Altia Plc. Peder founded Join the Carnival where he supports clients with digital transformation and implementation. He has expertise in data-driven and insight-led ways of working, digital culture, social logics, online behavior, youth marketing, contextual and experience-driven communication, strategic planning, marketing ROI, interactive PR, digital publicity, and talent development.