Andres Colmenares is a highly educated and experienced professional in the fields of marketing, advertising, and trend analysis. He pursued a Master's degree in Barcelona and has worked with various companies such as Absolut Mode Society, Groove Media Technologies SA, JWT Intelligence, to name a few. Andres is the Co-founder and Strategist at Iam, which operates at the intersection of culture, brands, and technology. Andres has also worked as a Guest Lecturer at Elisava and has an extensive network with global trend agencies like Lowe Counsel and Sense Worldwide. He has worked with various roles such as Network Manager, Strategist, Marketing Director, and Research Collaborator. Andres is a strategic and visionary thinker who understands the power of branding and consumer behavior.