George Xing, a Princeton University graduate, is an experienced entrepreneur and business leader who has made significant contributions to the field of analytics. Xing is best known as the co-founder and CEO of Supergrain, a data-driven marketing platform that helps startups and small businesses grow their customer base. Before founding Supergrain, Xing served as the Director and Head of Analytics at Lyft, where he developed several innovative data-driven strategies to gain market share and improve customer retention. He also worked at Indiegogo as a data scientist and at Morgan Stanley as a fixed income analyst.

Xing's expertise in analytics has made him a sought-after speaker and thought leader in the industry, and he has shared his insights at various tech conferences and events. Xing is also an angel investor and has invested in several promising startups.