Jessica Balter

Jessica Balter is a seasoned leader with a passion for designing impactful communications.

She believes in data-driven strategies tailored to consumer needs for effective brand marketing.

Jessica leads the Digital Strategy, Search & Analytics departments at Publicis Toronto, driving interconnected campaigns and CRM designs.

With a background in traditional and direct marketing, she brings a holistic marketing perspective to problem-solving and strategy.

Jessica initiated Lionshare, a monthly training program, and spearheads initiatives for a rewarding workplace environment at Publicis Toronto.

Her previous experience includes roles at Due North Communications and Cossette Communications.

Jessica holds a Bachelor of Commerce in Marketing and International Business from McGill University.

She has held various positions at Publicis Canada, starting as Account Executive and rising to SVP of Data & Insights.

Jessica has also been involved in career development at McGill University Marketing Network and interned at Cossette Communication Group.

Her expertise and leadership skills make her a valuable asset in the marketing industry.