Rubina Ramchandani is a talented and accomplished multidisciplinary product designer with over 7 years of experience in visual design, interaction design, and research. She is passionate about user experience and strives to operate at the intersection of customer experience design, engineering development, and business goals to create functional and intuitive products that provide unique experiences with proven value. Rubina leverages targeted frequent user research studies, customer feedback, and metrics analysis to guide her design decisions and approaches every project with a commitment to forming strong business relationships. She is skilled in product strategy, persona development, wireframing, prototyping, visual design, interface design, brainstorming, user journey mapping, product audits, design systems, and creative direction. She has also worked collaboratively as a product design mentor, teacher's assistant, and brand strategist.

In addition to her work experience, Rubina has a diverse educational background, having studied Advertising and Graphic Design, Product Management, Graphic Design, Business/Commerce/Economics, and Media Design at various institutions. Her interests include dance, photography, movies, fitness and nutrition, making, and storytelling.