Moray Souter is a strategic and commercial marketing leader with vast expertise in driving growth across B2B and B2C segments. With over 15 years of experience, Moray has led international product launches across EMEA, APAC and the Americas, enhancing branding, introductory events, and telemarketing, effectively hitting growth targets. Moray is skilled in forging strong partnerships, setting ambitious marketing goals, and cascading the vision to teams and stakeholders. He is driven by empowering teams to excel and develop talent through his championing of marketing best practices.

Moray’s career achievements include leading a cost-neutral restructuring of the Fitch Learning marketing team, incorporating a data-focused role to enhance customer journey analysis and accelerate new and repeat business. He has also executed a content marketing calendar with strategic use of top-of-funnel, middle-of-funnel and bottom-of-funnel collateral, shortening the sales cycle by one month. Moray’s project ownership is evident in the direction of a business-wide data and website audit, purging 23% of the existing Salesforce database, and redesigning all online submission forms to ensure GDPR compliance.

Furthermore, Moray Souter has led the global overhaul of brand design and messaging for Fitch Learning, engaging key stakeholders and performing comprehensive market research. He has also provided direction and coaching to junior members of the marketing team, resulting in promotions from Marketing Assistant to Senior Marketing Executive. Moray has forged partnerships with marketing stakeholders across Fitch Group to drive cross-promotion, share marketing platforms and accelerate revenue growth.

Moray Souter holds a degree in BA/MA, Film and Television from the University of Warwick and completed his secondary education at The Grammar School, Enfield. Souter has worked with different firms like Fitch Learning, Firefly Learning, sharedserviceslink.com, EMAP, Incisive Media, and Legal Week.