Sonia Spirling is an accomplished hedge fund algorithmic coder, author, and speaker with a strong talent base in the investment industry. She is also the founder of Tradify, a company that provides investment management services. She has written several books and spoken at national conferences on complex investment topics. Before her entrepreneurship, she was the Alternative Investment Strategist for Natixis Investments, where she led the Communications and Marketing team efforts surrounding Hedge Fund Strategies and Private Equity. Sonia's skills and experience extend beyond investment management as she has worked in public affairs, corporate communications, media relations, crisis communications, and marketing. She holds a BS in Neuroscience from the University of Rochester and an MS in Computational Science from SUNY Brockport.