Dave Snowden is a seasoned professional known for his work in applying natural sciences to social systems, particularly through the development of methods and the innovative SenseMaker® software suite. His career spans various roles starting from an NGO post-University to HR & Training in the late 70s, transitioning into Development Accountant, Treasury head, and a focus on computerization. With an MBA in financial management, he delved into consultancy and software design, eventually becoming a General Manager in Data Sciences. His key achievements include the creation of the Genus Programme, a pivotal component in turning around the company he worked with, ultimately acquired by IBM in 1997. Dave Snowden's expertise lies in Sense making, Knowledge Management, Complexity Science applied to organizations, and Narrative.