Brent Lupton, a digital strategist with over 20 years of experience in the field, has been transforming and executing digital strategies for companies throughout his career. With a diverse background in e-commerce, social media, digital marketing, and digital innovation, Brent has held leadership positions such as Head of Digital at JSAcreative, Senior Account Director Digital at SapientNitro, and Group Digital Account Director at ZenithOptimedia Australia. Throughout this time, Brent has specialized in understanding goals and problem statements to quickly deliver high value outcomes, all while building high performing, collaborative teams. Recently, Brent has been serving as the Chief Operating Officer at Datisan, where he's continued to develop processes and procedures to optimize operational ecosystems.