Irene Chang

Irene Chang is a results-driven marketing professional with 16 years of regional experience leading corporate marketing in ERP & Microsoft software, IT Outsourcing services, and IT Service Management consultancy.

She is highly experienced in a fast-paced environment, excelling in developing brand and integrated marketing strategies.

Her excellent organizational skills include exposure in events management and product exhibitions.

As a motivated and results-driven team player, Irene is always seeking solutions to problems.

She possesses strong communication and interpersonal skills, having interfaced with corporate offices in the Netherlands, Canada, Australia, China, and Singapore.

Irene is adept at defining success metrics and providing performance analysis to measure the effectiveness of comprehensive channel marketing programs and new business from lead generation strategies.

Her demonstrated successes include conceptualizing and executing marketing campaigns that generate revenue and high measurable response rates.

With strong analytical skills, she leverages data from CRM/marketing automation systems to drive strategies and decision-making.

Irene Chang holds a Bachelor of Business Administration (B.B.A.) in Marketing with a cumulative G.P.A. of 3.80/4.00 and a Master of Arts (M.A.) in Economics with a cumulative G.P.A. of 3.67/4.00, both from the University of Toledo, Ohio, U.S.A.

Her professional experience includes roles such as Marketing Manager - Asia at Exact Southeast Asia (a Dutch ERP software company), Product Marketing Manager at Microsoft Malaysia Sdn. Bhd., Marketing and Business Development Manager at Free Net Business Solutions Sdn Bhd (an ISO certified IT Outsourcing service provider), Regional Marketing Manager at ISS Consulting (M) Sdn. Bhd. (a local public listed ERP and SAP Partner consulting firm), and Assistant Manager, Marketing & Events at Pink Elephant IT Management Sdn. Bhd. (a Canadian-based company providing ITIL certifications).