Lidia Novoselova is a seasoned professional with 13 years of work experience in fashion retail, wholesale, and eCommerce. She has worked for renowned European fashion companies, including MEXX and TOM TAILOR Group. With a Master of Laws - LLM degree from the Russian State University of Trade and Economics, she proved her dedication and commitment to the industry.

Lidia's unique hands-on management experience of offline and online businesses in the fashion retail provided her with a strong understanding of how to compete in a digital and omni channel environment. She was given the opportunity to establish and manage a buying department from inception for retail stores and outlets across Russia. She developed, launched, and managed the online store, including apparel, shoes, and accessories, and drove the wholesale business.

Currently, Lidia is the Head of Assortment Strategy and CIS at Lamoda Group. Previously, she served as the eCommerce Manager for Adidas at The Blue Group - Qatar and Head of eCommerce Russia at TOM TAILOR GROUP. She also experienced being a brand manager and buyer or senior merchandise manager for MEXX at BNS Group of Companies.

In summary, Lidia Novoselova is a dedicated, result-oriented, and enthusiastic fashion professional in marketing, brand management, merchandising, eCommerce, and business development.