Rasheed Abu Bakar is an accomplished story teller with extensive expertise in the public relations and communications industry. With a Bachelor of Communication in Journalism from the University of Western Sydney, he has worked with top-tier firms like Sandpiper Communications, APCO Worldwide, and The Hoffman Agency. Rasheed has a unique talent for digital strategy, integrated marketing, crisis communication, and media relations. As a Director at Sandpiper Communications, Rasheed has helped companies navigate complex communication challenges and execute successful campaigns across multiple channels, including social media, PR, and advertising. He is a former Associate Director and has nurtured lasting relationships with clients across diverse industries. Rasheed brings a wealth of experience to the table, having worked with clients at every level, from start-ups to Fortune 500 companies.