Garnet Reid is a seasoned brand and marketing professional with over 10 years of experience in career ideation and promotions. With a hands-on approach, Garnet has a strong ability to communicate priorities and initiatives to young, creative and aspiring consumers, while being on the cutting edge of pop culture. He has a talent for driving marketing initiatives and creating, running, and augmenting marketing directives as needed. Garnet has the skills to procure and deliver competitive marketing intelligence, "hypebeast" culture awareness, and culture cues which have led to his successes in various roles including Senior Consultant/Independent Record Promotions at Focused Inc., Southeast Regional A&R/Radio Consultant at Columbia Records, VP Urban/Rap Promotions at Universal Music Group, and Promotions Director at Payday Records.