James Lamb is a highly experienced Technical Digital Media Professional with over 14 years of experience in the online media industry. He specializes in RTB, Performance Marketing, Ad Networks, Media, Price Comparison, and Technology Solutions. James has a Master's degree in Aeronautical Engineering from Loughborough University. In his career journey, he has worked with many renowned organizations across diverse roles. James's expertise lies in designing, developing, and delivering custom Business Intelligence (BI) solutions and website applications. He has hands-on experience in both front-end and back-end technologies. James is proficient in team leadership and management, and he has advanced knowledge of the whole product life-cycle. He can work under pressure and deliver to tight deadlines, making him an asset to any team. James has a proven history of innovating bespoke reporting dashboards and portals that drive reporting automation, assisting business and providing data-insights on company performance.