Ishveen Jolly is a trailblazing sports agent turned entrepreneur changing the face of sports sponsorships. With a passion for sports that started in her childhood, Jolly went on to become the captain of both the Netball and Cricket teams at the prestigious Oxford University where she studied Economics and Management. Her career in management consulting eventually led her to become passionate about creating meaningful partnerships in the sports sponsorship world. Jolly founded OpenSponsorship, which is now the largest digital marketplace smart connecting brands with over 12,000 professional athletes using AI-based matching and proprietary ROI tracking. With more than 10,000 deals completed through the platform, OpenSponsorship's innovative approach to sports sponsorship has brought transparency, data-driven research and increased efficiency in a fragmented industry.